Chispa Small Batch Hot Sauce
Visual identity, package design, social marketing.
OBJECTIVE
The founder of the product wanted to establish a distinctive brand identity for a small-batch hot sauce set to launch in a crowded retail space. Without a brand name, the strategy included crafting a unique name and visual identity to resonate with a female target audience. I started first by creating a unique name and a clean yet energetic logo to brand high-end packaging that would land the product in boutique and natural food stores while positioning Chispa as a premium product that could command a higher price tag.
CHALLENGES
Chispa faced several challenges in a hyper-saturated sauce market. The absence of a brand name and recognition posed hurdles in standing out. The category's predominantly masculine tone, characterized by reds and yellows, prompted the need for a non-conventional approach. Launching with just one medium heat level aimed to differentiate Chispa, with plans to expand the product line as food manufacturing scaled up. The imminent 4-week launch deadline demanded quick solutions, necessitating the creation of a name, logo, label, shirts, and posters for a pop-up launch event.
