History doesn't have to repeat itself.
Digital Marketing Campaign
OBJECTIVE
Position Lexington Law as an approachable, solution-driven credit repair firm, and drive phone calls for free credit report summaries. Emphasize the relief clients can achieve by addressing negative items on their reports, focusing on Lexington Law’s ability to help dispute or remove errors.
AUDIENCE
Professionals aged 35-50, with at least eight years of working experience, have some established credit and a negative history on their records. These individuals likely have credit scores ranging from 540-620 and are looking to regain control over their credit for future financial stability and approval on a car or home loan.
KEY MESSAGE
If there are any errors in your payment or credit history, it can negatively impact your chances of getting approved for loans and affect the rates you'll pay. Lexington Law can help remove unfair mistakes from your credit report.
Insights Note:
50% of one's credit score relates to payment history (35%) and credit history (15%). It's important to keep an eye on your credit report and address any discrepancies as soon as possible.
Negative credit items—especially errors—can have long-lasting consequences on a person's ability to secure loans or favorable interest rates. By taking action with Lexington Law, clients can turn their credit past into history and confidently move forward.
Insights Note:
50% of one's credit score relates to payment history (35%) and credit history (15%). It's important to keep an eye on your credit report and address any discrepancies as soon as possible.
Negative credit items—especially errors—can have long-lasting consequences on a person's ability to secure loans or favorable interest rates. By taking action with Lexington Law, clients can turn their credit past into history and confidently move forward.
MEDIA
PLACEMENT
PLACEMENT
• Paid Search Google
• Paid Social Placements (Can't target by score)
• Paid Display ads + retargeting
• Landing Page
• Infographic (SEO Articles)
Illustrator Ryan Rogaar created polished visuals inspired by The New Yorker magazine's storytelling style. Relative illustrations guided the audience from recognizing the burden of past credit mistakes or errors to realizing Lexington Law’s ability to free them from that burden.
Social Media Posts
Landing Page
UX/UI Design: Brady Cook
Copy Direction: Brian Shaw
Animation: Brady Cook
Copy Direction: Brian Shaw
Animation: Brady Cook
Play the video below to see an animation of the hero section and throughout the landing page
The video below shows the animation throughout the landing page.
Campaign Infographic
Creative Direction, Design: Brady Cook
Copy Direction: Brady Cook, Brian Shaw
Illustration: Ryan Rogaar
Copy Direction: Brady Cook, Brian Shaw
Illustration: Ryan Rogaar
Illustration Process
Illustration: Ryan Rogaar
Creative Direction: Brady Cook
Creative Direction: Brady Cook
